Two Points Against Naturalized Epistemology :: Epistemology Research Papers

Two Points Against Naturalized EpistemologyABSTRACT My aim is to raise two points against naturalizing epistemology. First, against Quines version of naturalizing epistemology, I claim that the traditionalisticistic questions of epistemology are indispensable, in that they impose themselves in every attempt to construct an epistemology. These epistemological questions are pre- and extra-scientific questions they are beyond the scientific domain of research, thus, for a distinct province of inquiry. Second, I claim that no naturalistic account can be given as an answer to the traditional question of justification. I confine Goldmans and Haacks accounts as examples to support my claim. The traditional demand of justification is to start from nowhere. Naturalizing justification is to start form somewhere. The two approaches are, thus, necessarily incompatible with each other. So, the accounts given by the naturalists are non answers to the traditional problem of justification. To re main compatible with themselves, the naturalists should have conceded that the problem of justification is illegitimate or incoherent. The fact that they did not I take as additional evidence to support my claim that the traditional questions of epistemology are indispensable they impose themselves and are, thus, hard to eliminate. Introduction When Plato tried to distinguish in The Theatetus amongst mere belief and knowledge, as an attempt to answer the skeptical doubts concerning the possibility of our knowledge of the external world , he has created what has become known throughout the biography of philosophy as epistemology and what has since then, become a distinct province of inquiry whose main concern is determining the nature, the scope, the sources and limits of human knowledge. These problems, which are known as the traditional problems are to be determined, according to the traditional approach to epistemology, as exemplified throughout the history of epistemology, by u sing a priori methods such as conceptual analysis, not by any kind of empirical investigation. Such view of epistemology was rejected, partially or wholly in different ways and for various reasons by the modern trend known. as naturalized epistemology. (1)The aim of this paper is to raise two points against two versions of naturalized epistemology the first is that epistemology can be restricted to doing science, as held by Quine who is cited to having held the strong version of naturalized epistemology, (2) the second is that justification can be given a naturalistic account, as held by A. Goldman and others, from which I conclude that traditional epistemology survives the attempt to naturalize.

The Life of Frederick Douglass Essay -- Slaves Slavery American Histor

The Life of Frederick Douglass Frederick Douglass brilliantly intelligent and defiant once led a minor insurrection against his get the hang and escapes his venture alive. Douglasss career as a militant, uncompromising leader of the American Negro.A fugitive hard worker who was taught to read by his knuckle down mistress, and who as an ex-slave, became the most famous and articulate rebuke to the monstrous institution of slavery ever to speak or to write in America.In autumn of 1828, Frederick Douglass began his upstart life as a freeman in the old whaling city of fresh Bedford, Massachusetts.Ambition, sensitivity, and a high degree of self-consciousness created in the young slave Douglass an unquenchable thirst for freedom and he became what every slave master feared, a smart and uppity Negro who would be content with nothing less(prenominal) than his freedom. A first attempt at escape ended in failure and with time in jail. The second attempt, however, was successful. He fled to New York City, where he married a free Negro woman with whom he moved to New Bedford. He was to date his freedom form September 3, 1838.Douglas relentless exposure of the deterrent example ambiguity of a Christian civilization which was built upon the gross inhumanity of chattel slavery. The White Christian South saw no such chaste ambiguity. In fact, they read the Bible as a justification of their way of life, and resented bitterly the charge of northerners that they were un-Christian and immoral because of their support of slavery. They delighted in pointing out that nowhere in scripture is slavery condemned, and they even suggested that slavery was a form of evangelism without which the poor ignorant heirs of Africa would never have heard of the gospel and thus would be unable to know the joys of heaven.Christianity stands against everything which is represented in a culture that makes peace with oppression on this subject there can be neither acknowledgment nor compromise .With new found wealth purchased his freedom, a controversial more objected to by certain of the abolitionist who regarded the purchase of liberty as recognition of the legitimacy of bondage.The name of the slave code a piece of property, a beast of burden, chattel personal.Slavery was a poor school for the human intellect and heart.By the slave code, they are adjudged to be as incompetent to testify against a white man, as... ...ility to manage slaves, to whip, alarm their fears a strike terror. Look word motion drop off accident want of powers all matters for which a slave may be whipped at anytime.Minds had been starved by their cruel masters. Been shut up in genial darkness.To make a contented slave, it is necessary to make a thoughtless one. It is necessary to darken his moral and mental vision and as far as possible, to annihilate the power of reason. He must be able to detect no inconsistencies in slavery he must be made to notion that slavery is right and he can be broug ht to that only when deceases to be a man.The motto which I adopted when I started from slavery was this trusts no man. I saw in every white man an enemy and in almost every colored man cause for distrust.Douglass changed his surname to conceal his individuation after escaping slavery in 1838.Life in the city was a turning point in Douglass life. It was there he learned how to read. Douglass later wrote that literacy was his piece of land from slavery to freedom.Douglass made an unsuccessful attempt to escape slavery. In 1838 Douglass posing as a freedman sailor successfully escaped to Philadelphia and then to New York.

Brave New World Essay -- essays research papers fc

Alduos Huxley, in his science fiction novel Brave impudently World written in 1932, presents a horrifying view of a possible future in which comfort and happiness replace hard work and incentive as societys priorities. Mustapha Mond and John the barbarian are the symbolic characters in the book with clashing views. Taking place in a London of the future, the people of Utopia mindlessly enjoy having no individuality. In Brave New World, Huxleys distortion of religion, human relationships and psychological training are very effective and contrast sharply with the literary realism found in the Savage Reservation. Huxley uses Brave New World to send out a message to the general public warning our society not to be so bent on the happiness and comfort that comes with scientific advancements.     Huxley effectively uses distortion in Brave New World in his depiction of Soma as a replacement for religion. Soma is a rationed narcotic that is emphasized by the governmen t to help the people escape from their problems. The people of Utopia have force dependent on the drug to keep them in a constant narrate of pleasure. In their "perfect" society there is no escape from happiness. The particular example of the degrading effects of Soma is Linda. Brought back from the Savage Reservation after being left behind pregnant, Linda faced many moral and honorable dilemmas she chose to avoid. Her addiction to Soma, which is looked upon as a good thing by everyone except John, brings about the terrible end to her life in which she was in a state of constant delusion. Soma, as Mustapha Mond puts it, is "Christianity without tears" (244). Soma, in effect, is the key to social stability in Utopia. Soma prevents uprisings, saves revolutions and suppresses emotions. Although Huxleys distortion of religion is powerful, there are other heavy arguments in the book.      Huxley also uses distortion as a way to make people "se e" in his depiction of human relationships. In the book, sex is looked upon as a tool for sharing with multiple partners. The frequency with which people sleep with each other is a disturbing aspect Huxley chooses to portray. Lenina Crowne symbolizes Huxleys portrayal of the complete neediness of sexual morals and self-respect. Along with Soma, sexual promiscuity is another form in which the governm... ...George Orwell. Ed. Harold Bloom. New York Chelsea House, 1986. 52-56.Gardner, Averil. George Orwell. Boston Twayne, 1987. Harris, Roy. "The Misunderstanding of Newspeak." George Orwell. Ed. Harold Bloom. New York Chelsea House, 1986. 31-34. Howe, Tom. "George Orwell." British Writers Volume VII. Ed. Ian Scott-Kilvert. New York Scribner, 1984. 273-287.Kalechofsky, Roberta. George Orwell. Boston Twayne, 1987.Rahv, Philip. "The Unfuture of Utopia." George Orwell. Ed. Harold Bloom. New York Chelsea House, 1986. 102-105.Read, Herbert. "1984." George Orwell. Ed. Harold Bloom. New York Chelsea House, 1986. 86-89.Reilly, Patrick. Nineteen Eighty Four - A Students Companion to the Novel. Boston Twayne, 1989.Reiff, Phillip. The Complete Guide to George Orwell. New York Chelsea House, 1983. 39-49.Roazen, Antonio. Twentieth Century literary Criticism Vol II George Orwell. Detroit Gale, 1979.Williams, T.J. Readers Guide to Periodical Literature in English George Orwell. Chicago FD, 1996. Woodcock, George. "Nineteen Eighty-Four." Reference Guide to English Literature Vol III. Chicago St. James, 1991. 61-63.

Essay --

Task1(i)In this section, we explain the strategy in detail and describe the actions were taking to pursue it. British airways main basically the entire mission to the customer requirement where is customer wanted to going and customer service. If the service not good for customer so then they complain which that impact on the British service. So that why reason every time want to wish a provide a good a service to the customer and forever customer is happy. British vision always on the customer what are the customer requirements. All everywhere the world responsible for this customer service to give them proper service and relationship with customer and cooperate. British give us all facilities because they want remedy the service they want to achieve a goal and mission. GLOBAL British airways deals lots of things like they hold a civil aviation authority, they provide a people operating carry licence which that relates weight more than 20 aircraft. And they pr ovide this service individual and company.PREMIUM British airways always give us good and unique premium service doesnt matter customer where is and when contact with us because they recognize always better service and this service pick more money which that is worth for paying. AIRLINE British airways always introduce new things and new products because they want to increase a business but they always focus on the customer service if the customer is happy so then they invest more money. They always trying to provide a cargo service its means they focus on the civil aviation authority. Because they us new products time by time. They provide all products in tough sparing environment and different challenging... ...y and no timing but British airways airline crew decided introduce something new for customer to using a strategical plan. And day by day they increase a business and introduce a new flights everywhere in domestic level, and after that they introduce a website and some official pages for helping a customes. Strategic planning is more than ensuring your association will remain financiallysound and be able to represent its reserves its projecting where your associationexpects to be in five, ten, or fifteen years and how your association will get there. It isa systematic planning process involving a number of steps that identify the currentstatus of the association, including its mission, vision for the future, operating values,needs strengths, weaknesses, opportunities, and threats, goals, prioritized actionsand strategies, action plans, and monitoring plans.

Essay --

Logan LiaoMr. Mervine ABritish Literature21 November 2013Neighborhood, Country, and Global CommunitiesAn impoverished man living on the outskirts of a neighborhood set walks through the forest and notices a block party. He thinks to himself, a free lunch. As the man strolls toward the party, he notices many masses of all ages eating and talking. When he looks at the food on the table, his eyes yearn in hunger. He then comes across a sign reading BLOCK PARTY, COMMUNITY ONLY. slow his momentary happiness vanishes because he does not belong to this neighborhood alliance but part of the city. In the Merriam-Webster dictionary, the word community means a congregationing of people who live in the same atomic number 18a (such as a city, town, or neighborhood). However, according to experts, The word community itself changes coming to mean a group of like-minded people sharing common interests, when in the past it referred to a group of people of various skills and interests cooperati ng with one another in order to survive. in a flash we find and create communities based on geography, ethnicity, race, religion, class, and even language (Shea, Scanlan, and Aufses). A community provides support and gains a goal no matter what the cost.A community is a group of individuals striving to accomplish a common goal together. For example, communities of Buddhists look for enlightenment and inner peace within themselves and their bodies. The word community reminds one of a positive place to grow and develop. A community supports all people who want to learn more and to work together. For instance, community service lets people volunteer and become innovative in their community, in many ways, whether it is running a food drive or cleaning up the par... ... Communities are interacting populations with shared geography or common valued people as they connect mentally, physically or even spiritually. The world needs community because society lacks a family, lacks support. If communities cease to existence, the world would fall from total anarchy with everyone living for him or herself. The state of the earth would not exist if people could not understand they are all in a community. However if everyone knew of communities we would all live in a place with no strife, angry, or violence. There are many various types of communities from school, sports team, neighborhood, or even a family, but most of them seek one common goal or a passion that unites them. They work and endeavor to achieve it. Communities watch everyones back like a shepherd tending and watching his sheep. The world we live in is a community.

Essay --

Logan LiaoMr. Mervine ABritish Literature21 November 2013Neighborhood, Country, and Global CommunitiesAn broken manhood living on the outskirts of a neighborhood park walks through the forest and notices a block theatrical roley. He thinks to himself, a free lunch. As the man strolls toward the party, he notices many wad of all ages eating and talking. When he looks at the food on the table, his eyes yearn in hunger. He then comes crossways a sign reading BLOCK PARTY, COMMUNITY ONLY. Slowly his momentary happiness vanishes because he does not belong to this neighborhood community but part of the city. In the Merriam-Webster dictionary, the word community means a group of people who live in the same area (such as a city, town, or neighborhood). However, consort to experts, The word community itself changes coming to mean a group of like-minded people sharing common interests, when in the past it referred to a group of people of various skills and interests cooperating with one another in order to survive. Now we find and create communities based on geography, ethnicity, race, religion, class, and even language (Shea, Scanlan, and Aufses). A community provides assume and achieves a intention no matter what the cost.A community is a group of individuals striving to accomplish a common goal together. For example, communities of Buddhists look for insight and inner peace within themselves and their bodies. The word community reminds one of a positive localise to grow and develop. A community supports all people who call for to learn more and to work together. For instance, community service lets people volunteer and become innovative in their community, in many ways, whether it is running a food drive or cleaning up the par... ... Communities are interacting populations with shared geography or common valued people as they connect mentally, physically or even spiritually. The institution needs community because society lacks a family, lacks su pport. If communities cease to existence, the world would fall from total anarchy with everyone living for him or herself. The state of the background would not exist if people could not understand they are all in a community. However if everyone knew of communities we would all live in a place with no strife, angry, or violence. There are many different types of communities from school, sports team, neighborhood, or even a family, but most of them seek one common goal or a passion that unites them. They work and endeavor to achieve it. Communities watch everyones back like a shepherd tending and watching his sheep. The world we live in is a community.

Diversity management programs Essay

Diversity in the body of work is an fundamental aspect of the workplace, which if not followed, could lead to a society that doesnt have respect for different cultures. It is important to develop conversion management programs, were aspects of diversity such as religion, different cultures due to outsourcing, age, women and single parents, disabled team members, flexible work hours, are hash outed which volition lead to redesigning jobs to better fit the individual.When developing a conceptual framework for such programs to be implemented, it is important to view how lack of diversity in the workplace has affected other countries around the world besides America. According to Begum (2005), social care organizations in the linked Kingdom are affected broadly by lack of diversity amongst there staff. Information, in the United Kingdom, is not distributed fairly to the population, is distributed on a socio economic basis. It is important for social care organizations to become s everal(a) in their workforce, if they are to embody the essence of the communities that they serve.Studies have indicated that gender and culture diversity create barriers to effective interactions and hinder employee performance (Managerial Issues, 2000). When outlining a possible feed in of action to take when implementing diversity management programs within employee workforces, we could include information on how lack of diversity in the workplace has affected countries like the United Kingdom. People tend to feel more comfortable working in groups with pot who address their ideals and beliefs, which is something I judge we are all guilty of at times.I think it is important when outlining the possible courses of action to take when implementing diversity management programs, that employees share their different ideals and beliefs in an open environment. I think that employees overlap their different ideals and beliefs help the workforce grow, and the company they work for a s well. Michael Bird (2007), a college professor at De Vry University in South Florida, has implemented a diversity management program in which he has developed a cardinal step program in order to ensure that his team succeeds.Michaels five step program required, these students to one, understand and define diversity, to understand the organizations value and necessities, effectively manage the resistance towards, evaluate our overall teams performance, and last of all use the experiences shared to improve or groups management techniques. Flex management should be implemented in order to ensure that slew feel like they are assets to the company, and are taken care of properly.During the development of a conceptual framework for a diversity management program, teambuilding exercises have turn up to be the most effective. It is important for the employees to have different cultural backgrounds and different beliefs, in order that they may share those with the corporation in which t hey work. I think that when different cultures, different peoples with different ideas and beliefs, come together and share their ideas, truly inventive things atomic number 50 take place within the corporations they work in.America is a melting pot of different cultures and beliefs, which is what makes our country unique and truly produces unique individuals, tolerant of other peoples beliefs, with truly innovative ideas. One great way to go about instituting diversity management programs within the workplace would be to organize groups within the workplace that shared similar beliefs, and have them share their beliefs as a whole, and attempt to implement any new ideas obtained. The next step after instituting diversity management programs is to organize employees that share the same ideals, and discuss their shared ideals, and find common ground.In order for the employees participating in a diversity management group to share their ideas and implement them on a level on which the y all agree, it is important that the employees learn to work together and respect each others ideals. With a proper management support, workers can have the proper training in order to train our employees to be more culturally sensitive. It is important that management is effective in their approach to dealing with culturally diverse issues. By training our employees and diversity management, they will benefit greatly.Although most of these successful companies the United States shows significant efforts to include people with disabilities in a diverse workforce, there is still room for improvement. I hope that by implementing this diversity management program within the workplace, policies can be enforced specifying what is meant by diversity, in terms of race or gender, and also provide more information pertaining to those employees that have disabilities. With everybodys help, we can be authentic that we can implement this new diversity management program within the workplace, and that this program will be a success.

I’M Nobody, Who Are You – Emily Dickinson

Im Nobody Who are you? This poem opens with a literally impossible declarationthat the speaker is Nobody. This nobody-ness, however, quickly comes to mean that she is away of the public sphere perhaps, here Dickinson is touching on her own failure to become a published poet, and thus the fact that to most of society, she is Nobody. The speaker does non seem bitter about thisinstead she asks the reader, playfully, Who are you? , and offers us a chance to be in cahoots with her (Are you Nobody Too? ). In the contiguous line, she assumes that the answer to this question is yes, and so unites herself with the reader (Then theres a pair of us ), and her use of exclamation points shows that she is very happy to be a part of this failed couple. Dickinson then shows how oppressive the crowd of somebodies can be, encouraging the reader to keep this a secret (Dont tell ) because otherwise theyd advertise, and the speaker and her reader would lose their ability to stand apart from the crowd.It then becomes abundantly clear that it is not only preferable to be a Nobody, it is dreary to be a Somebody. These somebodies, these public figures who are so unlike Dickinson, are next compared to frogs, rather pitifully, we can imagine, croaking away to the admiring Bog. These public figures do not even attempt to say anything of importanceall they do is tell whizzs name, that is, their own name, over and over, in an attempt to stool themselves seem important.This admiring Bog represents those people who allow the public figures to think they are important, the general masses who lift them up. These masses are not even give the respect of having a sentient being to represent them. Instead, they are something into which one sinks, which takes all individuality away, and has no opinion to speak of, and certainly not one to be respected.

Human rights in Iraq after the war Essay

The Americans atomic number 18 fairly blunt about promoting their corporate interests. A USAid spokeswoman was quoted recently pointing out that it should not come as a surprise that either of the companies short listed for work in Iraq are American. Her advice to non American companies is to pressurize their own governments. And this is driving the agenda of the European Union meeting in Brussels. President Chirac and others opposed to war have declared that while they condemn this war, they are willing to work with the UK and US on the reconstruction of Iraq.No inquiry the popular sentiment in Europe favours providing support to the Iraqi people after a terrible devastation has been wrecked upon them. However, these governments are also under pressure to provide a role for their corporations in post war Iraq, a resource rich country. Thus, before the war has ended, the more(prenominal) divisive chip over the spoils of war has already started. In the now marginalized United Na tions lies France and Germanys best hopes of making the division of the loot somewhat egalitarian.But the Americans are prepared, more than ever, to brush away the UN, and impose direct rule on iraq. The British are hoping to receive their fair share of the crumbs for their loyalty. However, this comes at the heavy cost of change Britain from the rest of Europe. It is likely that this battle to divide the spoils will lead to important decisions concerning the future of the United Nations as well as the future relationship in the midst of America, Britain and Europe. ORENDS THEORY ON RECONSTRUCTION ON THE BASIS OF HUMAN RIGHTS All merciful beings have human rights.However, human rights do not ineluctably embrace anything and everything the anybody wants. Human rights are merely limited to those things which are both vitally needed and which can be provided at reasonable cost. A subscribe is at the core of any right, and that a claim is necessarily a claim on some whizz or someth ing, in connection with some sought-after(prenominal) action or benefit, some good or policy. There is no such thing as a holder of a right without a correlative bearing any tariff. The acts of the US and UK in Iraq after war can be considered as too much abuse to the basic human rights of the Iraqis.The Reconstruction being done to foster an economic advantage deprives the Iraqi of their basic economic benefits necessary to alleviate their lives. There is a plain repel of a multi-aspect needs of the Iraqis for preservation, liberation, unification, democratization, and self-identity. The reconstruction projects are simply not directed towards the development and enhancement of the fundamentals of human existence and human rights. The inordinate disposition of the US government for profit and gains violates the basic principle of human rights, as according to Professor Orend, that is to love a minimally decent lives.Professor Orend holds a human right to be a high-priority clai m, or authoritative entitlement, honestified by sufficient reasons, to a set of objects that are owed to each human someone as a matter of minimally decent treatment. He then asserts that to hold human rights one must be biologically human, one must avoid violating anothers human rights, and one must have fundamental interests in, or vital needs for, living a look of minimal value. Both formulations are valuable definitions and form a strong basis upon which to ground claims of rights.This requires a life that does not yearn for any excessive economic gains and benefits, unlike what the US Government and its cronies are manifesting. A life of simplicity within the level of a minimally decent lives requires only just enough resources to support the basic services and development of the State. It does not necessarily imply taking advantage of anothers ordeal just to push ones excessive economic needs. Orend shows who bears what duties in relation to human rights, questioning whet her individuals or institutions are responsible for ensuring human rights.Orend concludes that both institutions and individuals bear duty for ensuring human rights on both a national and international level. This duty, he argues, directly correlates to ones ability to affect human rights. So, while the duty of an individual is different from the duty of a multinational corporation, which in turn is different from the duty of a nation or international institution, all of these entities are responsible for ensuring that human rights are respected.Following on from this, Orend argues that post war reconstruction must occur via the established media of international law and governance nevertheless with the added insights of practices such as philosophy, human rights, history, public policy, and political science. It cannot be simply held and carried out purely for purposes of gains. There must be concerted and united efforts of all institutions and individuals of the word to perform t heir respective duty proceeding from the basic moral duty of respecting the basic dignity and rights of the Iraqis.All aspects must be duly considered in order to come up to a broader and complete plan of binging in reconstruction in Iraq.References 1. 1. Fagan, Andrew. The Internet Encyclopedia of Philosophy Human Rights. Human Rights inwardness University of Essex. 2006. http//www. iep. utm. edu/h/hum-rts. htm 2. Orend, Brian. Human Rights Concept and Context. Petersburg, Ontario Broadview Press, 2002. http//www. du. edu/gsis/hrhw/booknotes/2004/zwiebach-2004. html.

Remember the Titans

Remember the Titans Directed by Boaz Yakin, Remember the Titans explores racism in the community of Alexandria and the struggles of dealing with an unified society, naturalize and footb every(prenominal) squad. Remember the Titans makes evident that ultimately the community of Alexandria ar the real come laterners after the Titans gain victory at the form of address and the public pick up to rent the opposite race and treat them with newfound respect. The creation of friendships, their attitudes towards separately other and realising opportunities are all positives that came from the gradual acceptance of diversify.Characters in the film fashion model friendships indoors the community whether theyre Afri piece of tail-American or Caucasian, subsequently to the good example set by the Titans Championship team. This is hearn through Julius Campbell and Gerry Bertier when they are placed in a room together on football camp causing agitation between the two. Julius and Ger ry first meet when they are seated together on the motorbus and omnibus Boone announces the person I defecate you sitting next to is the same one that youll be rooming with for the duration of this camp.The two characters show their despise for for each one other in many ways, the first being on the bus Julius tells Gerry he can shut-up, causing more(prenominal) conflict between the two. unitedly with the break over a poster in their room, its clear the two are far from friends. Although as the team starts pulling together and originate to win their games of football this permutes dramatically. Gerry listens to Julius and lectures one of the team members, Gerrys best friend about his terrible blocking for one of the African-American monkeyers.This results in Julius and Gerry shouting left- location unfluctuating side at each other, being the start of a weedy friendship and unity. This great friendship smashs over time and they soon become so closing curtain they call each other brothers and Gerry invites Julius over to meet his mama which is a big deal, considering at the start of their friendship Gerrys mum didnt defy with it. Sheryl and Nicky become friends after the Titans work as an integrated team and they gradually grow to have similar interests preferably of being totally inappropriate to using up time with each other.In the beginning of the film the two girls were totally divergent, Sheryl non putting in any effort to play dolls or Nicky refusing to play hoops be create she upright did her nails. Ultimately they get excited with each other about the Titans winning streak and celebrate by hugging and jumping slightly together. This shows friendship formed because of the Titans and the teams victory. The success of the Titans is a positive reflection on the relationships formed within the team, where their cohesion allows the rest of the Alexandria community to see the benefits of amalgamation and inter-racial respect.Conclusively the whole town of Alexandria benefitted and were the winners after all, due to the Titans fortune form friendships. In the film, Remember the Titans the town of Alexandria was disadvantaged by being segregated, where not sole(prenominal) were the mickle in the community missing out on friendships opportunities, but also pedigree and team opportunities. They were missing out on a different, more reformatory and compassionate way of life. An example of this is the business that busts away Petey and Blue to eat there because theyre African-American.The diner misses out on a barter not only then, but from all the other hundred or more Negro mint that would purchase food there if they were accepted. But instead they were told to gaffer out back and pick it up from there as if having a person with a different appearance in their diner would put on business sales. in Virginia, high school football is a way of life, and throughout Remember the Titans the team are significant socia l leaders, to both races threatening and white.Especially after the Titans win the Championship, the audience sees Alexandria realise that their people are all the same, and finally start to treat each other with some respect. You taught his city how to trustfulness the sense of a man, rather than the require of him If Alexandria was even so segregated the friendships wouldnt be the same the Titans might not have won the Championship game, Coach Yoast could have received a place in the Hall of Fame, Gerry wouldnt have had the car accident, they wouldnt have accepted change, and they would still be as close minded, biased and prejudiced as they were the year before the game.The town showed a real change after the Titans won the Northern Regional Championship Game, all the people of the town whether they were black or white were there to cheer and congratulate the team on their victory. This was a huge change in the attitudes of the township. Although the change was hard, the tow n is better of being integrated due to the transformation after the win thanks to the Titans. It is the tragedies and mistakes within Remember the Titans that cause the community of Alexandria to short-change and develop in order to ultimately benefit from the example of the Titans.Even though the town eventually advanced greatly from the example set by the Titans not everybody in the film was a winner. Ray Budds was part of the Titans, but as the team advanced in their acceptance Ray did not change in the way he felt about integration. Eventually he was removed from the team by the person who used to be his best friend, Gerry, after he missed the block on purpose. This consequence for Ray helps the team move forward together after gaining more unity and helping each other more, with no negative relationships in the team.Coach Yoast also had to sacrifice something to help the Titans willingly Yoast gives up his spot in the Hall of Fame so that the team can fairly win one of the gam es of football they play. Even though he had worked extremely hard for that spot, he realised that it was not right to allow the other team cheat on his behalf to acquire the Hall of Fame place. Coach Yoast understood that the people choosing the recipient were a bunch of rednecks and that himself and his daughter Sheryl would work just as hard to be the receiver of the Hall of Fame place next year, once the judgemental people realised he was a worthy recipient.Ultimately the town and the people in the town had to sacrifice some important things in their lives after they realised it was the right thing to do, making the town of Alexandria a better, happier, integrated town. passim Boaz Yakins Remember the Titans people change, to overall make the town of Alexandria a better place to live and work. No matter what race, people in Alexandria are accepted. be able to accept something different is a difficult task and the Titans set the example and helped Alexandria as a whole to be w inners.Remember the TitansSherry Holloway Analysis canvass Remember the Titans Based on actual events that took place in 1971, this movie is about the racial and social tensions of the South. Alexandria, Virginia is a community torn apart by racial hatred and the order to integrate their public high schools. Reluctantly, the school board replaces Bill Yoast (Will Patton), the popular white coach, with Herman Boone (Denzel Washington), a reputable black coach, as head coach of the T. C. Williams Titans football team. Yoast, under an invitation from Boone, accepts the position as coach of the defensive line.Together they inspire, not just the team, but the town to Trust the soul of a man rather than the look of him. This is a brilliant movie that not only entertains, but teaches a life changing lessons. Remember the Titans shows its viewers to look further than a persons outward appearance and look at a persons soul. Racism and football is the backdrop for the impact of leadership styles and personal perspectives that each man must learn and understand in order to become a winning team.Furthermore, this movie goes beyond the lesson of racism, it also teaches unity, trust, loyalty, and integrity. First, while they are at football camp the racial tensions come to a head and cause an outpour of hatred as the coaches integrate the all-white team with the all-black team. Its not until one white player is partnered with one black player and forced to find out personal information do they start to get a line they are all somewhat the same on the inside. Another lesson that came out in this part of the film is that not all prejudices occur between different ethnic groups.Ronnie Bass (Kip Pardue) arrives at football camp, with longsighted blonde hair, just having moved from California. The team speedily nicknames him Sunshine because they assume that since he is from California and has long hair, he must be gay. Next, unity is brought to light when the captain of t he all-white team, Gerry Bertier (Ryan Hurt) confronts the captain of the all-black team, Julius Campbell (Wood Harris) about his team playing as individuals and not a team. Things start to turn around when Julius tells Gerry Actions eflect leadership, captain, thats when Gerry realizes he is not being a good leader and letting the team down. Additionally, when the team gets back from camp they quickly realize the town does not share their newly unified team loyalty and some of the team members start to regress and lose their trust in unity. Once the team rallies and shows the town that they are working together and are loyal regardless of skin color most of the town follows the lead of the football team and accepts the new coach and team members.Unfortunately, not all the town is so accepting and some try to sabotage a football game, with the officiating, to cause the team to lose. Coach Yoast sees what is happening and stops it, showing his loyalty is to the team and not the schoo l board. Finally, the team is losing in the State Championship and Coach Yoast is still letting his pride stand in the way of asking Coach Boone for help with the defensive line.It takes Coach Yoasts nine year old daughter, Sheryl (Hayden Panettiere), supporting him to trust a mans soul rather than his looks to finally unite the two coaches. All in all, Remember the Titans shows how reverence is a derriere antidote for racial hatred and bigotry. The sport of football became a workshop for teaching the young and old about racial harmony, trust, and loyalty. People said that it could not work, black and white, but the Titans made it work every day.Remember the TitansRemember the Titans Directed by Boaz Yakin, Remember the Titans explores racism in the community of Alexandria and the struggles of dealing with an integrated society, school and football team. Remember the Titans makes evident that ultimately the community of Alexandria are the real winners after the Titans gain victory at the Championship and the public learn to accept the opposite race and treat them with newfound respect. The creation of friendships, their attitudes towards each other and realising opportunities are all positives that came from the gradual acceptance of change.Characters in the film form friendships within the community whether theyre African-American or Caucasian, subsequently to the good example set by the Titans Championship team. This is seen through Julius Campbell and Gerry Bertier when they are placed in a room together on football camp causing agitation between the two. Julius and Gerry first meet when they are seated together on the bus and Coach Boone announces the person I have you sitting next to is the same one that youll be rooming with for the duration of this camp.The two characters show their hate for each other in many ways, the first being on the bus Julius tells Gerry he can shut-up, causing more conflict between the two. Together with the encounter over a po ster in their room, its clear the two are far from friends. Although as the team starts pulling together and begin to win their games of football this changes dramatically. Gerry listens to Julius and lectures one of the team members, Gerrys best friend about his terrible blocking for one of the African-American players.This results in Julius and Gerry shouting left-side strong side at each other, being the start of a close friendship and unity. This great friendship develops over time and they soon become so close they call each other brothers and Gerry invites Julius over to meet his mama which is a big deal, considering at the start of their friendship Gerrys mum didnt agree with it. Sheryl and Nicky become friends after the Titans work as an integrated team and they gradually grow to have similar interests instead of being totally opposed to spending time with each other.In the beginning of the film the two girls were totally different, Sheryl not putting in any effort to play d olls or Nicky refusing to play basketball because she just did her nails. Ultimately they get excited with each other about the Titans winning streak and celebrate by hugging and jumping around together. This shows friendship formed because of the Titans and the teams victory. The success of the Titans is a positive reflection on the relationships formed within the team, where their cohesion allows the rest of the Alexandria community to see the benefits of amalgamation and inter-racial respect.Conclusively the whole town of Alexandria benefitted and were the winners after all, due to the Titans helping form friendships. In the film, Remember the Titans the town of Alexandria was disadvantaged by being segregated, where not only were the people in the community missing out on friendships opportunities, but also business and team opportunities. They were missing out on a different, more helpful and compassionate way of life. An example of this is the business that turns away Petey an d Blue to eat there because theyre African-American.The diner misses out on a sale not only then, but from all the other hundred or more Negro people that would purchase food there if they were accepted. But instead they were told to head out back and pick it up from there as if having a person with a different appearance in their diner would affect business sales. in Virginia, high school football is a way of life, and throughout Remember the Titans the team are significant social leaders, to both races black and white.Especially after the Titans win the Championship, the audience sees Alexandria realise that their people are all the same, and finally start to treat each other with some respect. You taught his city how to trust the soul of a man, rather than the look of him If Alexandria was still segregated the friendships wouldnt be the same the Titans might not have won the Championship game, Coach Yoast could have received a place in the Hall of Fame, Gerry wouldnt have had the car accident, they wouldnt have accepted change, and they would still be as close minded, biased and prejudiced as they were the year before the game.The town showed a real change after the Titans won the Northern Regional Championship Game, all the people of the town whether they were black or white were there to cheer and congratulate the team on their victory. This was a huge change in the attitudes of the township. Although the change was hard, the town is better of being integrated due to the transformation after the win thanks to the Titans. It is the tragedies and mistakes within Remember the Titans that cause the community of Alexandria to learn and develop in order to ultimately benefit from the example of the Titans.Even though the town eventually advanced greatly from the example set by the Titans not everybody in the film was a winner. Ray Budds was part of the Titans, but as the team advanced in their acceptance Ray did not change in the way he felt about integration. Eventually he was removed from the team by the person who used to be his best friend, Gerry, after he missed the block on purpose. This consequence for Ray helps the team move forward together after gaining more unity and helping each other more, with no negative relationships in the team.Coach Yoast also had to sacrifice something to help the Titans willingly Yoast gives up his spot in the Hall of Fame so that the team can fairly win one of the games of football they play. Even though he had worked extremely hard for that spot, he realised that it was not right to let the other team cheat on his behalf to acquire the Hall of Fame place. Coach Yoast understood that the people choosing the recipient were a bunch of rednecks and that himself and his daughter Sheryl would work just as hard to be the receiver of the Hall of Fame place next year, once the judgemental people realised he was a worthy recipient.Ultimately the town and the people in the town had to sacrifice some important t hings in their lives after they realised it was the right thing to do, making the town of Alexandria a better, happier, integrated town. Throughout Boaz Yakins Remember the Titans people change, to overall make the town of Alexandria a better place to live and work. No matter what race, people in Alexandria are accepted. Being able to accept something different is a difficult task and the Titans set the example and helped Alexandria as a whole to be winners.

Digital Fortress Chapter 50-54

Chapter 50Only yards from TRANSLTRs hull, Phil Chartrukian stood over a patch of white lettering on the Crypto floor.CRYPTO SUBLEVELSAUTHORIZED PERSONNEL ONLYHe knew he was definitely not authorized personnel. He shot a quick glance up at Strathmores office. The curtains were still pulled. Chartrukian had seen Susan Fletcher go into the bathrooms, so he knew she wasnt a line. The lone(prenominal) other question was Hale. He glanced toward Node 3, wondering if the cryptographer were watching.Fuck it, he grumbled.Below his feet the outline of a recessed trapdoor was tho visible in the floor. Chartrukian palmed the key hed just taken from the Sys-Sec lab.He knelt down, inserted the key in the floor, and turned. The bolt beneath clicked. whence he unscrewed the large external flirt latch and freed the door. Checking once again over his shoulder, he squatted down and pulled. The panel was small, only three feet by three feet, but it was heavy. When it finally opened, the Sys-Sec stum bled rearward.A fervency of hot air hit him in the face. It carried with it the sharp bite of freon gas. Billows of steam swirled out of the opening, illuminated by the red utility lighting below. The distant strum of the generators became a rumble. Chartrukian stood up and peered into the opening. It looked more like the gateway to hell than a service entrance for a computer. A narrow ladder led to a platform under the floor. Beyond that, there were stairs, but all he could see was swirling red mist.Greg Hale stood behind the one-way glass of Node 3. He watched as Phil Chartrukian eased himself down the ladder toward the sublevels. From where Hale was standing, the Sys-Secs head appeared to stick out been severed from his body and leftover out on the Crypto floor. Then, slowly, it sank into the swirling mist.Gutsy move, Hale muttered. He knew where Chartrukian was headed. An emergency manual abort of TRANSLTR was a logical action if he thought the computer had a virus. Unfortu nately, it was also a sure way to energize Crypto crawling with Sys-Secs in about ten minutes. Emergency actions raised alert flags at the main switchboard. A Sys-Sec investigation of Crypto was something Hale could not afford. Hale left Node 3 and headed for the trapdoor. Chartrukian had to be stopped.Chapter 51Jabba resembled a giant tadpole. Like the cinematic creature for whom he was nicknamed, the man was a hairless spheroid. As nonmigratory guardian angel of all NSA computer systems, Jabba marched from department to department, tweaking, soldering, and reaffirming his credo that pr horizontaltion was the best medicine. No NSA computer had ever been infected under Jabbas reign he intended to keep it that way.Jabbas home base was a raised workstation overlooking the NSAs underground, ultra-secret databank. It was there that a virus would do the most damage and there that he spent the majority of his time. At the moment, however, Jabba was taking a break and enjoying pepperoni calzones in the NSAs all- nighttime commissary. He was about to dig into his third when his cellular phone rang.Go, he said, cough up as he bring downed a mouthful.Jabba, a womans voice cooed. Its Midge.Data Queen the huge man gushed. Hed always had a soft spot for Midge Milken. She was sharp, and she was also the only woman Jabba had ever met who flirted with him. How the hell are you?No complaints.Jabba wiped his mouth. You on site?Yup.Care to join me for a calzone?Love to Jabba, but Im watching these hips.Really? He snickered. Mind if I join you?Youre bad.You pack no idea.Glad I caught you in, she said. I need some advice.He took a long swallow of Dr Pepper. Shoot.It might be nothing, Midge said, but my Crypto stats turned up something odd. I was hoping you could shed some light.What ya got? He took another(prenominal) sip.Ive got a report saying TRANSLTRs been running the like file for eighteen hours and hasnt cracked it.Jabba sprayed Dr Pepper all over his calzone. You what ?Any ideas?He dabbed at his calzone with a napkin. What report is this?Production report. Basic cost abstract stuff. Midge quickly explained what she and Brinkerhoff had found.Have you called Strathmore?Yes. He said everythings fine in Crypto. Said TRANSLTRs running full speed ahead. Said our datas wrong.Jabba furrowed his bulbous forehead. So whats the problem? Your report glitched. Midge did not respond. Jabba caught her drift. He frowned. You dont approximate your report glitched?Correct.So you think Strathmores lying?Its not that, Midge said diplomatically, k flating she was on fragile ground. Its just that my stats have never been wrong in the past. I thought Id get a second opinion.Well, Jabba said, I hate to be the one to break it to you, but your datas fried.You think so?Id bet my job on it. Jabba took a big bite of soggy calzone and spoke with his mouth full. Longest a file has ever lasted internal TRANSLTR is three hours. That includes diagnostics, boundary probes, ever ything. Only thing that could lock it down for eighteen hours would have to be viral. Nothing else could do it.Viral?Yeah, some kind of unembellished cycle. Something that got into the processors, created a loop, and essentially gummed up the works.Well, she ventured, Strathmores been in Crypto for about xxxvi hours straight. Any chance hes fighting a virus?Jabba laughed. Strathmores been in there for thirty-six hours? Poor bastard. His wife probably said he cant come home. I hear shes bagging his ass.Midge thought a moment. Shed heard that too. She wondered if maybe she was being paranoid.Midge. Jabba wheezed and took another long drink. If Strathmores toy had a virus, he would have called me. Strathmores sharp, but he doesnt know shit about viruses. TRANSLTRs all hes got. First sign of trouble, he would have pressed the panic button-and around here, that means me. Jabba sucked in a long strand of mozzarella. Be perspectives, theres no way in hell TRANSLTR has a virus. Gauntlets the best tog of package filters Ive ever written. Nothing gets through.After a long silence, Midge sighed. Any other thoughts?Yup. Your datas fried.You already said that.Exactly.She frowned. You havent caught wind of anything? Anything at all? Jabba laughed harshly. Midge listen up. click beetle sucked. Strathmore blew it. But move on-its over. There was a long silence on the line, and Jabba realized hed gone too far. Sorry, Midge. I know you took heat over that social unit mess. Strathmore was wrong. I know how you feel about him.This has nothing to do with Skipjack, she said firmly.Yeah, sure, Jabba thought. Listen, Midge, I dont have feelings for Strathmore one way or another. I mean, the guys a cryptographer. Theyre basically all self-centered assholes. They need their data yesterday. Every damn file is the one that could save the world.So what are you saying?Jabba sighed. Im saying Strathmores a psycho like the rest of them. But Im also saying he loves TRANSLTR more than hi s own goddamn wife. If there were a problem, he would have called me.Midge was quiet a long time. Finally she let out a reluctant sigh. So youre saying my datas fried?Jabba chuckled. Is there an echo in here?She laughed.Look, Midge. Drop me a work order. Ill be up on Monday to double-check your machine. In the meantime, get the hell out of here. Its Saturday night. Go get yourself laid or something.She sighed. Im trying, Jabba. Believe me, Im trying.Chapter 52Club Embrujo-Warlock in English-was situated in the suburbs at the end of the number 27 bus line. Looking more like a fortification than a dance club, it was surrounded on all sides by high stucco walls into which were embedded shards of shattered beer bottles-a crude security system preventing anyone from entering illegally without going away behind a good portion of flesh.During the ride, Becker had resolved himself to the fact that hed failed. It was time to call Strathmore with the bad news-the search was hopeless. He had d one the best he could now it was time to go home.But now, gazing out at the mob of patrons pushing their way through the clubs entrance, Becker was not so sure his conscience would allow him to contain up the search. He was staring at the biggest conclave of punks hed ever seen there were coiffures of red, white, and blue everywhere.Becker sighed, weighing his options. He scanned the crowd and shrugged. Where else would she be on a Saturday night? Cursing his good fortune, Becker climbed off the bus.The access to Club Embrujo was a narrow stone corridor. As Becker entered he immediately felt himself caught up in the inward surge of eager patrons.Outta my way, faggot A human pincushion pawed past him, giving Becker an elbow in the side.Nice tie. Someone gave Beckers necktie a hard yank.Wanna lie with? A teenage girl stared up at him looking like something out of Dawn of the Dead.The darkness of the corridor spilled out into a huge cement sleeping accommodation that reeked of alco hol and body odor. The scene was surreal-a deep mountain grotto in which hundreds of bodies moved as one. They surged up and down, hands pressed firmly to their sides, heads bobbing like lifeless bulbs on top of rigid spines. Crazed souls took running dives off a stage and landed on a sea of human limbs. Bodies were passed back and forrader like human beach balls. Overhead, the pulsating strobes gave the whole thing the look of an old, silent movie.On the far wall, speakers the size of minivans shook so deeply that not even the most dedicated dancers could get closer than thirty feet from the pounding woofers.Becker plugged his ears and searched the crowd. Everywhere he looked was another red, white, and blue head. The bodies were packed so closely in concert that he couldnt see what they were wearing. He saw no hint of a British flag anywhere. It was obvious hed never be able to enter the crowd without getting trampled. Someone nearby started vomiting.Lovely. Becker groaned. He mo ved off down a spray-painted hallway.The hall turned into a narrow mirrored tunnel, which opened to an alfresco patio scattered with tables and chairs. The patio was crowded with punk rockers, but to Becker it was like the gateway to Shangri-La-the summer sky opened up above him and the music fatigued away.Ignoring the curious stares, Becker walked out into the crowd. He loosened his tie and collapsed into a chair at the nearest unoccupied table. It seemed like a lifetime since Strathmores early-morning call.After glade the empty beer bottles from his table, Becker laid his head in his hands. Just for a few minutes, he thought.Five miles away, the man in wire-rim glasses sat in the back of a Fiat taxi as it raced headlong down a country road.Embrujo, he grunted, reminding the driver of their destination.The driver nodded, eyeing his curious new fare in the rearview mirror. Embrujo, he grumbled to himself. Weirder crowd every night.Chapter 53Tokugen Numataka lay naked on the massa ge table in his penthouse office. His personal masseuse worked out the kinks in his neck. She ground her palms into the laborious pockets surrounding his shoulder blades, slowly on the job(p) her way down to the towel covering his backside. Her hands slipped lower beneath his towel. Numataka notwithstanding noticed. His mind was elsewhere. He had been time lag for his private line to ring. It had not.There was a knock at the door.Enter, Numataka grunted.The masseuse quickly pulled her hands from beneath the towel.The switchboard operator entered and bow. Honored chairman?Speak.The operator bowed a second time. I spoke to the phone exchange. The call originated from country code 1-the United States.Numataka nodded. This was good news. The call came from the States. He smiled. It was genuine.Where in the U.S.? he demanded.Theyre working on it, sir.Very well. Tell me when you have more.The operator bowed again and left.Numataka felt his muscles relax. Country code 1. Good news ind eed.Chapter 54Susan Fletcher paced impatiently in the Crypto bathroom and counted slowly to fifty. Her head was throbbing. Just a little longer, she told herself. Hale is North DakotaSusan wondered what Hales plans were. Would he announce the pass-key? Would he be greedy and try to transfer the algorithm? Susan couldnt bear to wait any longer. It was time. She had to get to Strathmore.Cautiously she cracked the door and peered out at the reflective wall on the far side of Crypto. There was no way to know if Hale was still watching. Shed have to move quickly to Strathmores office. Not too quickly, of course-she could not let Hale suspect she was on to him. She reached for the door and was about to pull it open when she heard something. Voices. Mens voices.The voices were coming through the ventilation shaft near the floor. She released the door and moved toward the vent. The words were muffled by the dull hum of the generators below. The conversation sounded like it was coming up from the sublevel catwalks. One voice was shrill, angry. It sounded like Phil Chartrukian.You dont believe me?The sound of more tilt rose.We have a virusThen the sound of harsh yelling.We need to call JabbaThen there were sounds of a struggle.Let me goThe noise that followed was barely human. It was a long wailing cry of horror, like a tortured animal about to die. Susan froze beside the vent. The noise ended as abruptly as it had begun. Then there was a silence.An instant later, as if choreographed for some cheap horror matinee, the lights in the bathroom slowly dimmed. Then they flickered and went out. Susan Fletcher found herself standing in centre blackness.

Locke’s teachings on economic growth and material prosperity Essay

According to Locke, God gave man common ownership of everything under the sun (10). God at the same time gave man the reason, which He mean him to employment so as to convert what was owned communally into individually. Man went ahead in using his God given reason and he conclude that he can put in round labor which is his by right, and in so doing, he attached the common attribute with his own property (reading labor) and in the process converted the ownership from communal to individuals (Locke12).Man created ownership so as to make what is communally owned useable and at the same time exclude the process of gaining consent of all the other owners. One was only considered a rightful own if the item in his possession was for his enjoyment and not to be spoilt. This does not apply to plants and animals alone, but the same can be put in practice when dealing with land. To avoid conflict between men, God gave every man ability to work, so the piece of land one improved through l abor was his for the taking, and the limit of how oft one can own was to be determined by how much he can work and the number of his needs.Labor became something very important in that, it was through it that the value of land was measured against and also the more one labored the more his living standard improved. That is the reason as to why Locke proposed that the England day laborers lived well than American King, because the former knew how to increase the value of land through labor and this translated to a better life. What Locke is highlighting is that, among the three land, nature and labor, the latter comes on top of the former two (16).Skills and inventions be the offshoots of labor and they came to make life even more comfy. With the increase in number of people and animal and the use of money, scarcity of land emerged which drove the value of the land up. Man decided to put some policies so as to avoid conflict that would have arisen due(p) to scarcity of the land th e same role played by industry and labor there before (17).To avoid wastage, man came up with the idea of barter of things which would otherwise spoil if not consumed fast and in the process of looking for something durable and valuable. This is how money came in being. The qualities of valuability durability and scarcity made money to be even more important than labor and it did what the latter could not have done enabling man to expand his possessions. So it is true to say that reached his oddment of economic growth and material prosperity through the advert of money.But this is not the only ingredient. As from the above discussion, land, government policies, nature and labor are other requirement. For one to be set on the way of wealthiness creation, it is paramount to balance all these factors. I do agree with all of Locke arguments for he is capturing the reality of today. The only important ingredient that he has not elaborated in a detailed way is market, which is another important pillar of wealth creation. Without the above ingredients, wealth creation will remain but a pipe dream.All these factors have contributed to unequal ownership of property. This situation has brought forth some challenges, one of it being the emergence of social classes proletariats, bourgeoisies and aristocrats all of which are in constant conflict. This contributes to high crime rates, prostitution, corruption just to mention but a few vices. Works Cited Locke, John. Second Treatise of Government. 9 Mar. 2008. 11 Aug. 2010. http//www. earlymoderntexts. com/f_rights. html

Barriers to Communication

Sender-oriented Receiver-oriented Sender oriented restraints It grass be both voluntary or involuntary. At whatsoever cost, efforts should be made on the part of the vector to identify and remove them. Some of the barriers that are sender oriented are ? Badly expressed message concrete ideas and well structures message ? Loss in transmission correct choice of medium or steer ?Semantic problem simple words and accurate beneathstanding of intension ? Over/under communication quantum of information should be right ? I placement avoid I attitude ?Prejudices mind free of bias Rules to overcome the sender oriented barriers ?Plan and clarify ideas ?Create a climate of religious belief and confidence ?Time your mind carefully ?Reinforce words with action ?Communicate efficiently Receiver-oriented barriers ?Poor retention jot down points ?Inattentive audition improve concentration ?Tendency to evaluate delay evaluation ?Interest and attitudes develop bet ?Conflicting information confirm with feedback, clarify Differing status and identify encourage juniors to come up with ideas and listen ? Resistance to change be flexible ?Refutations and arguments see into healthy discussions Communication noise In any communication model, noise is interference with the decoding of messages sent over a channel by an encoder. in that respect are many examples of noise Environmental mental disturbance ruffle that physically disrupts communication, much(prenominal) as standing next to loud speakers at a party, or the noise from a construction site next to a classroom making it difficult to hear the professor.Physiological-Impairment Noise Physical maladies that prevent effective communication, such as actual deafness or blindness preventing messages from world received as they were intended. Semantic Noise Different interpretations of the meanings of certain words. For example, the word weed raise be interpreted as an undesirable plant in your yard, or as a euphemis m for marijuana. Syntactical Noise Mistakes in grammar can disrupt communication, such as abrupt changes in verb tense during a sentence.Organizational Noise Poorly structured communication can prevent the receiver from accurate interpretation. For example, unclear and seriously stated directions can pass on the receiver even much lost. Cultural Noise Stereotypical assumptions can cause mis take careings, such as unintentionally evoke a non-Christian person by wishing them a buoyant Christmas. Psychological Noise Certain attitudes can overly make communication difficult. For instance, great anger or sadness may cause someone to fall back focus on the present moment. Disorders such as Autism may also severely limit effective communication. 11Barriers to CommunicationBarriers to communication I shipway to overcome the barrier I A person could be deaf, so obviously they cannot hear what any body is saying to them, they wouldnt be able to hear soulfulness calling them over an d they wont know If people are talking about them which could also lower their self esteem. I This person could still be communicated with by others that know sign language, people could learn sign language so they can interact and communicate with this person, or written communication could be used so people are still able to talk to this person.I People from contrastive cultures may not speak the same language which is a barrier to communication, because they go forth not be able to understand what you are saying and you will not be able to understand them. I This can be solved by having a translator to help you communicate, you could also try to understand their language by having someone teach you. Pictures and signs could be used to communicate visually making It easier to communicate.I Having a lack of confidence could be a barrier to communication because the person wont flavor confident enough to speak to you, be reverse, shy and scared, and lack of confidence could preve nt communication skills from developing. I Ways to overcome this could be to make the person feel comfortable, start off the conversation, make the person feel like you are interested and make them feel better about them selves. I If a person is blind they could feel uncomfortable speaking to people because they wont be able to see who theyre talking too, feel vulnerable, scared and unsafe.I Having a person that they know and feel comfortable around with them, would help because they then would feel safe ND secure having somebody they trust with them I Speech difficulties. A person may not be able to speak due to damage to the brain or birdcall cords or any other problems they may have which doesnt allow them to speak. I Electronic speech synthesizers could solve this problem. It allows people who have problems with speaking, to communicate with others although they cant really speak themselves.I Having parents who are deaf/have speech difficulties could be a problem,it could prev ent communication skills developing because their parents cant speak to hem, teaching them communication skills as they rick up. I Being at nursery, and schools will help this situation. The child will be around others who will speak and communicate in other slipway with them. Teaching them communication skills. Having a family member, friend or helper who has no speech difficulties, around the child as he or she grows up would make a difference because he or she can pick up the communication skills they need from that person.Barriers to CommunicationSender-oriented Receiver-oriented Sender oriented barriers It can be either voluntary or involuntary. At any cost, efforts should be made on the part of the sender to identify and remove them. Some of the barriers that are sender oriented are ? Badly expressed message concrete ideas and well structures message ? Loss in transmission correct choice of medium or channel ?Semantic problem simple words and accurate understanding of intens ion ? Over/under communication quantum of information should be right ? I Attitude avoid I attitude ?Prejudices mind free of bias Rules to overcome the sender oriented barriers ?Plan and clarify ideas ?Create a climate of trust and confidence ?Time your mind carefully ?Reinforce words with action ?Communicate efficiently Receiver-oriented barriers ?Poor retention jot down points ?Inattentive listening improve concentration ?Tendency to evaluate delay evaluation ?Interest and attitudes develop interest ?Conflicting information confirm with feedback, clarify Differing status and position encourage juniors to come up with ideas and listen ? Resistance to change be flexible ?Refutations and arguments enter into healthy discussions Communication noise In any communication model, noise is interference with the decoding of messages sent over a channel by an encoder. There are many examples of noise Environmental Noise Noise that physically disrupts communication, such as standing next to l oud speakers at a party, or the noise from a construction site next to a classroom making it difficult to hear the professor.Physiological-Impairment Noise Physical maladies that prevent effective communication, such as actual deafness or blindness preventing messages from being received as they were intended. Semantic Noise Different interpretations of the meanings of certain words. For example, the word weed can be interpreted as an undesirable plant in your yard, or as a euphemism for marijuana. Syntactical Noise Mistakes in grammar can disrupt communication, such as abrupt changes in verb tense during a sentence.Organizational Noise Poorly structured communication can prevent the receiver from accurate interpretation. For example, unclear and badly stated directions can make the receiver even more lost. Cultural Noise Stereotypical assumptions can cause misunderstandings, such as unintentionally offending a non-Christian person by wishing them a Merry Christmas. Psychological N oise Certain attitudes can also make communication difficult. For instance, great anger or sadness may cause someone to lose focus on the present moment. Disorders such as Autism may also severely hamper effective communication. 11

Top Ten Characteristics of a Multicultural School Environment

Top Ten Characteristics Of A Multi heathenish School Environment Not tout ensemble students be the same so they bottomnot be taught the same way. Their cultures and get downs the way they study and respond to schooling. Several cultural factors affect the way students behave in a classroom. Each student is different beca engross of physical and affable abilities, gender, ethnicity, race, language, religion, class, sexual orientation, and age (Gollnick and Chin, p. 6). Multicultural school has different characteristics.I view the most important is the composition of the skill, administration, and another(prenominal) provide accurately reflects the pluralistic composition of the United States (Gollnick and Chin, p. 7) because this entrust influence a students behavior. The United States has one of the most extensive and diverse educational systems in the world. US population is undisturbed of different races, each with different cultures. I think it would be helpful for a s tudent to con in an environment wherein they value or give respect to different culture. The school environment and the faculty have great impact on students development.Because of this, students will be assured that they will not be discriminated. US has a federal legislation for elementary and secondary schools, No peasant Left Behind, requires standardized testing of students to determine how effective a school is in helping students to learn (Gollnick and Chin, p. 12). A school is an institution where students learn the value of respecting others, if the faculty, staff and school administration lacks this, and then it can be hard for students with different culture to study and interact with others at school.Second is that the school curriculum incorporates the contributions of numerous cultural groups and integrates multiple perspectives throughout it (Gollnick and Chin, p. 7). Some people check on a schools curriculum before they decide on what school they will go. It is im portant that the school gives value to the contributions of umpteen cultural groups. I rank differences in academic achievement levels disappear between males and females, dominant and laden group members, and upper-middle-class and low-income students (Gollnick and Chin, p. ) as third because it is also important that students achievement will not be based on their gender, social group or race instead of their knowledge and abilities. With the persistence of racism, poverty, unemployment, and inconsistency in major social systems such as education, many souls have found it difficult to ensconce daily realities with the publicized egalitarianism that characterizes the public rhetoric (Gollnick and Chin, p. 36).In a multicultural school, students should not experience this, instead, they should experience equality no count what race, culture, gender or social groups they are involved with. The faculty, administrators, and other staff see themselves as learners enhanced and chan ged by understanding, affirming, and reflecting cultural diversity (Gollnick and Chin, p. 7). The faculty, administrators, and other staff should be spread out for changes. They should learn on how to interact on different cultures. They should not be one-sided and be exposed for some changes because it is a part of life.Teachers and administrators are able to deal with questions of race, inter group relations, and controversial realities on an objective, frank, and professional basis (Gollnick and Chin, p. 7). States and school districts expect new find outers to have proficiencies related to multicultural education by the time they finish a teacher education program (Gollnick and Chin, p. 13). This means, since a teacher is one of the rear in education, they should be the one to have the skill or proficiency to handle multicultural students.They should use professionalism in dealing with both student no matter what culture they possess. They should be proficient and naive in addressing issues raised by students, however making sure that they answer it based on truth. Students are able to use their own cultural resources and voices to develop new skills and to critically explore subject matter (Gollnick and Chin, p. 7). I rank this as seventh because I believed that school is a place where a person develops his own knowledge and skills. The language in which students are taught is one of the most significant issues for schools.Many Americans have twist concerned about how best to educate students who are new to the face language and to American culture. As children of all ages and from dozens of language backgrounds seek an education, most schools have adopted some variety of multilingual instruction. Students are taught in their native language until their knowledge of English improves, which is often accomplished through an English as a Second Language program. Cultural differences are treated as differences, rather than as deficiencies that must b e addressed in compensatory programs (Gollnick and Chin, p. ). A multicultural school should be fair in giving compensatory benefits for students with different culture. Having different culture should not be a factor in receiving benefits that every student should receive. Instructional materials are free of biases, omissions, and stereotypes (Gollnick and Chin, p. 7). Instructional materials are important in teaching, because these are visualisation of what the teacher is teaching. These should be free of biases or stereotyping. Students learn to do and confront inequities in school and ordination (Gollnick and Chin, p. 7).In an environment where there is no discrimination or prejudice, a student will learn how to fill out and confront inequities either in school or society. A multicultural school must teach student on how to address different discrimination. I put this on last because I think discrimination or inequity starts within us. A person must first learn to recognize and confront it inequalities by himself, in can be taught on school but experience is a best teacher. BIBLIOGRAPHY Gollnick, Donna M. Chinn, Philip C. 2006. Multicultural Education in a Pluralistic Society. Seventh Edition. Prentice-Hall/Merrill.

Project Report

A Summer have incubate on Create sense roughly flow brand of Accessories and Purifier in the Market and creation a plan to make them a ho parthold usage stage Towards partial conform toment of overtop of Business Administration (MBA) (affiliated to U. P. Technical University, Lucknow) Submitted To- Submitted By Mrs. Smriti Srivastava Ashok Kumar Gupta Lecturer MBA IIIrd Semester NIEC, Lucknow 2007-2009 PREFACE learning of consumer regarding promotional pricks of some(prenominal) caller-up entirely depends upon aw arness of individuals.Besides these, the handiness of sort out tools to the right consumer at the right place with the right communication are need of the hour. It is the gratis(p) to say that the planning, selling and inspection and repair he consumer play an grievous role in the respect. Chance in promotional tools, product line, prime(prenominal), shape, surface and design price line of distribution etc. are make on the basis of culture and choice picked up from the foodstuff through unvarying and incessant research. In order to take conclusiveness market would constantly be monitored to have needful information for indispensable feed back in the rend of the market.As such(prenominal) the market research would be an in force(p) tool of measuring the consumer inclination and perception. Not only thi, it would likewise provide a link amidst then corporate purlieu and merchandising organization. The timely merchandise research, thus may be viewed as in evitable tool practiced an aid to undertake the ensuring tiny and tall problems in marketing . I am scarlet , the finding of the perspective would be of immense importance and value for the twiddle India Pvt. Ltd, in formulating their marketing strategies and policies. (Ashok Kumar Gupta) realizationReally, it is a matter of enceinte to me to have an opportunity to undergoes summer provision at whirl around India Pvt. Ltd. In Lucknow. Undoubtedly, it is also o f paramount crucial to thank Mr. Talha Ismile ( Marketing manager), WHIRLPOOL India Pvt. Ltd. , Lucknow who panoptic his kind cooperation by tolerant guideline and tips most how to survey the market. I would like to go past my peculiar(prenominal) thanks to Mrs. Smriti Srivastava (Lecturer, Dept. of Business Administration, NIEC, Lucknow) he offered time and vital hike when I needed it close in Lucknow.The satisfaction and euphoria that ac society the successful completion of any work would always remain uncompleted unless we mention the valuable cooperation and assist of those plurality, who as an expression of gratitude, constant guidance and encouragement , served as a beacon- lit and crown our efforts with success. IO am sanguine, the finding of the survey would be of immense importance and value for the ), WHIRLPOOL India Pvt. Ltd. , Lucknow in formulating their marketing strategies and policies. administrator SUMMARYI started my learn with ), WHIRLPOOL India Pvt. Ltd. , Lucknow where I thoroughly examine the current create an awareness about reel smear of accessories and purifier in the market and design a plan to make them a household usage item. In order to complete my research. I port a Lucknow district where I take survey and appearance all convolution Accessories and New launch R. O. Based outline weewee Purifier into the prime location. I standard some positive response from the clients as customer has shown a very keen interest in Accessories and also in R.O. Based System piddle system Purifier. I base out that most of the customer where non aware about sough Accessories and R. O. Based System piddle Purifier. My research report contains company profile analysis finding, conclusion tribute etc. I dissolve that most of the people were non aware, hence proper advertisement should be taken to promote the course Accessories. TABLE OF CONTENT ? line DEFINITION ? accusing OF THE essay ? association PROFILE ? RESEARC H methodology ? DATA ANALYSIS ? finding ? SUGGESTIONS & RECOMMENDATIONS LIMITATIONS ? SWOT ANALYSIS ? CONCLUSION ? ANNEXURE ? BIBLIOGRAPHY trouble DEFINITION In Whirlpool leaseing about methods for marketing of pissing system purifier and accessories with respect to its competitors The first motivating of the company is to aware about the impurities of water and TDS level which is most probably unknown by the people and tell the difference mingled with RO (Reverse Osmosis) and UV (Ultra Violet) And which system is utilizable for the consumer it depends upon the TDS level of the water and minerals and impurity pitch in the water at presentIndian judicature recommended the TDS level of water for Human role is 120-140 and if it is near about cl to 170 at that place is no need for RO water purifier. But if it is to a greater extent than 180 then it is potently recommended that RO engine room can shrink the TDS level of water at that place is no use of UV technology In ac cessories Whirlpool introduces a wide range for products which is very useful for Home Appliances. Most of the cases it is seemed that mechanism can not place 100% satisfaction to its users due to the sloppiness or not braggart(a) right advice to users.People use costly appliance but not uses the recommended intimacy with product. Which should be catastrophic for appliance and this cause to be a big fault. In accessories there are so galore(postnominal) products which growth the efficiency of appliances and increase its life with very minimum cost. And there are so many products which can be use in twice way i. e. refrigerator and microwave oven the products are cilico tray and blank and fresh kit. RESEARCH OBJECTIVE The Research Objective is to prepare a model which will give the maximum leverage to marketing to its product and establish Whirlpool as a Market loss leader in both segments.To fulfill the objective of Research When Whirlpool launched this serial of Water P urifier and Accessories the advertisement was through with(p) by company at television and make a demonstration of the water purifier units at both place where dealers have whirlpool products. And when the technician goes for installation of the machinery or repair it he display the same. It is also the resume of competitors who are selling Water Purifier and accessories and what method and marketing strategy they are using to selling their products. By studying that we can shoot for the method which is useful for selling the whirlpool products.So the first thing is to get the information about other companies who are selling the accessories and water purifiers. For that purpose we met the marketing executives and attend to engineers of other companies like IFB, LG and SAMSUNG. So their preference is to give maximum quality and proper services to its consumers afterward sale. SOME MAJOR OBJECTIVES OF STUDY 1. To study the current market of Lucknow . 2. To study the awareness level of customer about the WHIRLPOOL accessories and water Purifier. 3. To suggest how can sell of water purifier increase in market. high society PROFILEProject ReportA Summer Project Report on Create Awareness about Whirlpool Brand of Accessories and Purifier in the Market and Design a plan to make them a household usage item Towards partial fulfillment of Master of Business Administration (MBA) (affiliated to U. P. Technical University, Lucknow) Submitted To- Submitted By Mrs. Smriti Srivastava Ashok Kumar Gupta Lecturer MBA IIIrd Semester NIEC, Lucknow 2007-2009 PREFACE Perception of consumer regarding promotional tools of any company entirely depends upon awareness of individuals.Besides these, the availability of right tools to the right consumer at the right place with the right communication are need of the hour. It is the needless to say that the planning, selling and serving he consumer play an important role in the respect. Chance in promotional tools, product line, qua lity, shape, size and design price channel of distribution etc. are made on the basis of information and choice picked up from the market through constant and incessant research. In order to take decision market would constantly be monitored to have needful information for necessary feed back in the rend of the market.As such the marketing research would be an effective tool of measuring the consumer aspiration and perception. Not only thi, it would also provide a link between then corporate environment and marketing organization. The timely marketing research, thus may be viewed as in evitable tool used an aid to tackle the ensuring tiny and tall problems in marketing . I am sanguine , the finding of the survey would be of immense importance and value for the WHIRLPOOL India Pvt. Ltd, in formulating their marketing strategies and policies. (Ashok Kumar Gupta) ACKNOWLEDGEMENTReally, it is a matter of profound to me to have an opportunity to undergoes summer training at WHIRLPOOL Ind ia Pvt. Ltd. In Lucknow. Undoubtedly, it is also of paramount important to thank Mr. Talha Ismile ( Marketing manager), WHIRLPOOL India Pvt. Ltd. , Lucknow who extended his kind cooperation by giving guideline and tips about how to survey the market. I would like to give my special thanks to Mrs. Smriti Srivastava (Lecturer, Dept. of Business Administration, NIEC, Lucknow) he offered time and vital encouragement when I needed it most in Lucknow.The satisfaction and euphoria that keep abreast the successful completion of any work would always remain incomplete unless we mention the valuable cooperation and assistance of those people, who as an expression of gratitude, constant guidance and encouragement , served as a beacon- lit and crown our efforts with success. IO am sanguine, the finding of the survey would be of immense importance and value for the ), WHIRLPOOL India Pvt. Ltd. , Lucknow in formulating their marketing strategies and policies. EXECUTIVE SUMMARYI started my traini ng with ), WHIRLPOOL India Pvt. Ltd. , Lucknow where I thoroughly studied the current create an awareness about whirlpool brand of accessories and purifier in the market and design a plan to make them a household usage item. In order to complete my research. I look a Lucknow district where I take survey and display all whirlpool Accessories and New Launch R. O. Based System Water Purifier into the prime location. I received some positive response from the customers as customer has shown a very keen interest in Accessories and also in R.O. Based System Water Purifier. I found out that most of the customer where not aware about Whirlpool Accessories and R. O. Based System Water Purifier. My research report contains company profile analysis finding, conclusion recommendation etc. I conclude that most of the people were not aware, hence proper advertisement should be taken to promote the Whirlpool Accessories. TABLE OF CONTENT ? PROBLEM DEFINITION ? OBJECTIVE OF THE STUDY ? COMPANY PROF ILE ? RESEARCH METHODOLOGY ? DATA ANALYSIS ? FINDING ? SUGGESTIONS & RECOMMENDATIONS LIMITATIONS ? SWOT ANALYSIS ? CONCLUSION ? ANNEXURE ? BIBLIOGRAPHY PROBLEM DEFINITION In Whirlpool studying about methods for marketing of water purifier and accessories with respect to its competitors The first motive of the company is to aware about the impurities of water and TDS level which is most probably unknown by the people and tell the difference between RO (Reverse Osmosis) and UV (Ultra Violet) And which system is useful for the consumer it depends upon the TDS level of the water and minerals and impurity found in the water at presentIndian Government recommended the TDS level of water for Human consumption is 120-140 and if it is near about 150 to 170 there is no need for RO water purifier. But if it is more than 180 then it is strongly recommended that RO technology can reduce the TDS level of water there is no use of UV technology In accessories Whirlpool introduces a wide range for p roducts which is very useful for Home Appliances. Most of the cases it is seemed that appliance can not give 100% satisfaction to its users due to the carelessness or not giving right advice to users.People use costly appliance but not uses the recommended thing with product. Which should be harmful for appliance and this cause to be a big fault. In accessories there are so many products which increase the efficiency of appliances and increase its life with very minimum cost. And there are so many products which can be use in twice way i. e. refrigerator and microwave oven the products are cilico tray and neat and fresh kit. RESEARCH OBJECTIVE The Research Objective is to prepare a model which will give the maximum leverage to marketing to its product and establish Whirlpool as a Market leader in both segments.To fulfill the objective of Research When Whirlpool launched this series of Water Purifier and Accessories the advertisement was done by company at television and make a displ ay of the water purifier units at every place where dealers have whirlpool products. And when the technician goes for installation of the machinery or repair it he display the same. It is also the study of competitors who are selling Water Purifier and accessories and what method and marketing strategy they are using to selling their products. By studying that we can get the method which is useful for selling the whirlpool products.So the first thing is to get the information about other companies who are selling the accessories and water purifiers. For that purpose we met the marketing executives and service engineers of other companies like IFB, LG and SAMSUNG. So their preference is to give maximum quality and proper services to its consumers after sale. SOME MAJOR OBJECTIVES OF STUDY 1. To study the current market of Lucknow . 2. To study the awareness level of customer about the WHIRLPOOL accessories and water Purifier. 3. To suggest how can sell of water purifier increase in m arket. COMPANY PROFILEProject ReportA Summer Project Report on Create Awareness about Whirlpool Brand of Accessories and Purifier in the Market and Design a plan to make them a household usage item Towards partial fulfillment of Master of Business Administration (MBA) (affiliated to U. P. Technical University, Lucknow) Submitted To- Submitted By Mrs. Smriti Srivastava Ashok Kumar Gupta Lecturer MBA IIIrd Semester NIEC, Lucknow 2007-2009 PREFACE Perception of consumer regarding promotional tools of any company entirely depends upon awareness of individuals.Besides these, the availability of right tools to the right consumer at the right place with the right communication are need of the hour. It is the needless to say that the planning, selling and serving he consumer play an important role in the respect. Chance in promotional tools, product line, quality, shape, size and design price channel of distribution etc. are made on the basis of information and choice picked up from the mar ket through constant and incessant research. In order to take decision market would constantly be monitored to have needful information for necessary feed back in the rend of the market.As such the marketing research would be an effective tool of measuring the consumer aspiration and perception. Not only thi, it would also provide a link between then corporate environment and marketing organization. The timely marketing research, thus may be viewed as in evitable tool used an aid to tackle the ensuring tiny and tall problems in marketing . I am sanguine , the finding of the survey would be of immense importance and value for the WHIRLPOOL India Pvt. Ltd, in formulating their marketing strategies and policies. (Ashok Kumar Gupta) ACKNOWLEDGEMENTReally, it is a matter of profound to me to have an opportunity to undergoes summer training at WHIRLPOOL India Pvt. Ltd. In Lucknow. Undoubtedly, it is also of paramount important to thank Mr. Talha Ismile ( Marketing manager), WHIRLPOOL Indi a Pvt. Ltd. , Lucknow who extended his kind cooperation by giving guideline and tips about how to survey the market. I would like to give my special thanks to Mrs. Smriti Srivastava (Lecturer, Dept. of Business Administration, NIEC, Lucknow) he offered time and vital encouragement when I needed it most in Lucknow.The satisfaction and euphoria that accompany the successful completion of any work would always remain incomplete unless we mention the valuable cooperation and assistance of those people, who as an expression of gratitude, constant guidance and encouragement , served as a beacon- lit and crown our efforts with success. IO am sanguine, the finding of the survey would be of immense importance and value for the ), WHIRLPOOL India Pvt. Ltd. , Lucknow in formulating their marketing strategies and policies. EXECUTIVE SUMMARYI started my training with ), WHIRLPOOL India Pvt. Ltd. , Lucknow where I thoroughly studied the current create an awareness about whirlpool brand of accesso ries and purifier in the market and design a plan to make them a household usage item. In order to complete my research. I look a Lucknow district where I take survey and display all whirlpool Accessories and New Launch R. O. Based System Water Purifier into the prime location. I received some positive response from the customers as customer has shown a very keen interest in Accessories and also in R.O. Based System Water Purifier. I found out that most of the customer where not aware about Whirlpool Accessories and R. O. Based System Water Purifier. My research report contains company profile analysis finding, conclusion recommendation etc. I conclude that most of the people were not aware, hence proper advertisement should be taken to promote the Whirlpool Accessories. TABLE OF CONTENT ? PROBLEM DEFINITION ? OBJECTIVE OF THE STUDY ? COMPANY PROFILE ? RESEARCH METHODOLOGY ? DATA ANALYSIS ? FINDING ? SUGGESTIONS & RECOMMENDATIONS LIMITATIONS ? SWOT ANALYSIS ? CONCLUSION ? ANNEXURE ? BIBLIOGRAPHY PROBLEM DEFINITION In Whirlpool studying about methods for marketing of water purifier and accessories with respect to its competitors The first motive of the company is to aware about the impurities of water and TDS level which is most probably unknown by the people and tell the difference between RO (Reverse Osmosis) and UV (Ultra Violet) And which system is useful for the consumer it depends upon the TDS level of the water and minerals and impurity found in the water at presentIndian Government recommended the TDS level of water for Human consumption is 120-140 and if it is near about 150 to 170 there is no need for RO water purifier. But if it is more than 180 then it is strongly recommended that RO technology can reduce the TDS level of water there is no use of UV technology In accessories Whirlpool introduces a wide range for products which is very useful for Home Appliances. Most of the cases it is seemed that appliance can not give 100% satisfaction to its user s due to the carelessness or not giving right advice to users.People use costly appliance but not uses the recommended thing with product. Which should be harmful for appliance and this cause to be a big fault. In accessories there are so many products which increase the efficiency of appliances and increase its life with very minimum cost. And there are so many products which can be use in twice way i. e. refrigerator and microwave oven the products are cilico tray and neat and fresh kit. RESEARCH OBJECTIVE The Research Objective is to prepare a model which will give the maximum leverage to marketing to its product and establish Whirlpool as a Market leader in both segments.To fulfill the objective of Research When Whirlpool launched this series of Water Purifier and Accessories the advertisement was done by company at television and make a display of the water purifier units at every place where dealers have whirlpool products. And when the technician goes for installation of the machinery or repair it he display the same. It is also the study of competitors who are selling Water Purifier and accessories and what method and marketing strategy they are using to selling their products. By studying that we can get the method which is useful for selling the whirlpool products.So the first thing is to get the information about other companies who are selling the accessories and water purifiers. For that purpose we met the marketing executives and service engineers of other companies like IFB, LG and SAMSUNG. So their preference is to give maximum quality and proper services to its consumers after sale. SOME MAJOR OBJECTIVES OF STUDY 1. To study the current market of Lucknow . 2. To study the awareness level of customer about the WHIRLPOOL accessories and water Purifier. 3. To suggest how can sell of water purifier increase in market. COMPANY PROFILE